SpecMade

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Seed Round — $6M

The Home's Missing Intelligence Layer.

Every year, licensed inspectors generate the most complete picture of a home's condition. Then the data disappears. SpecMade captures it, keeps it current, and gives homeowners the tools to act on it before the next emergency.

Live in market — March 2026

The Problem

Sarah buys a home. Then the data disappears.

Sarah closes on a 1987 colonial. Her inspector, Andrew, spends three hours assessing every system, every component, every room. He knows this house better than anyone alive.

What does Sarah get? A 63-page PDF with 247 findings. No priorities. No timeline. No way to know what is urgent versus cosmetic. She doesn't know where to start — so she doesn't.

Six months later, the furnace fails. Then the water heater. Every repair feels like an emergency. Sarah spends $15,000+ a year on her home and every dollar is reactive — driven by anxiety, not information. She's always one surprise away from a bill she didn't plan for.

Andrew knew about all of it. It was on page 41. Sarah never got there. There is no way for her to act on what he found, and no way for him to stay connected.

Andrew started as an inspector at the company. He saw the data disappear after every inspection for years — so he bought it. Now he's President of the operation, with half his acquisition consideration in SpecMade equity, vesting at the same rate as the founders. Andrew isn't cashing out. He's betting his outcome that this problem gets solved.

1
24
41
58
63

63 pages. 247 findings. Zero prioritization.

63

Pages

247

Findings

0

Priorities

The Insight

The inspection is the beginning, not the end.

A home inspection is a four-hour window into complete home knowledge — every system, every component, assessed by a licensed professional. No other moment in homeownership produces this depth of understanding. And no one has built a business on top of it. Two structural gaps explain why.

The Trust Gap

Inspectors are the only aligned party in the transaction — paid to tell the truth, not to close the deal. They're the most trusted distribution channel into the home, yet they have zero ongoing participation in the homeownership journey.

The Data Gap

Interior condition data requires a licensed professional inside the home. It cannot be scraped, sensored, or approximated from satellite imagery. Whoever captures and structures this data first owns the intelligence layer.

130M homeowners. $15K+ spent per home, per year.
Zero intelligence layer.

The Product

Two products. One system.

Sarah's inspector already knows what her home needs. SpecMade turns that knowledge into a living record she can act on. The system gets smarter with every action. Originate. Refresh. Activate. Each phase builds on the last.

SpecMade Inspect

SpecMade Inspect

For Inspectors • Live March 2026

Inspectors do what they do best — diagnose homes. SpecMade handles everything else: AI-generated reports from photos, video, and voice. Standards-compliant, delivered instantly.

Full business system — booking, CRM, payments, reporting — replacing the stack of ISN, HIP, QuickBooks, and spreadsheets.

Structured data from day one. Every inspection feeds the intelligence layer.

SpecMade Home

SpecMade Home

For Homeowners

62 Start
78 6 months

Priority actions ranked by urgency, cost, and impact. Sarah knows exactly what to fix first.

Trusted contractor network. Bundled repairs. Home Health Score tracks improvement over time.

Capital planning across a 10-year horizon. The home as a managed asset, not a reactive expense.

Your water heater is 11 years old

Average lifespan is 10-12 years. Based on your inspection data, we recommend replacing before winter. Estimated cost: $1,800-2,400.

Get quotes Remind me in 30 days

Proactive alerts grounded in inspection data — not generic tips. Act now or schedule later.

Originate. Refresh. Activate.

We meet inspectors where they are to maximize the surface area of data acquisition — then keep the record alive and turn it into action.

Originate

Every inspection is a paid customer acquisition event. The inspector is the distribution channel. The homeowner becomes a captive customer with a structured data record from day one.

Chicago Operation
Licensee Network (national)
SpecMade Inspect (platform)

Refresh

Keep the condition record current. The Home Health Score updates with every action.

HomeCare visits (services)
SpecMade Home (product)

Activate

Turn condition data into revenue. The right recommendation at the right time.

Products (matched to home needs)
Services (scoped contractor referrals)
Insurance (condition-based underwriting)
Data (anonymized condition intelligence)

Our Advantage

$2.3M in revenue. 100K records. 37 years of trust.

We acquired a running inspection business — revenue, data, and distribution from day one.

Inspection Company — 2025 Actual Results

10K

Inspections completed

$2.3M

Chicago top-line revenue

40%

Gross margin

19

Licensees ($10K/yr each)

Chicago owned operation

4,500 inspections — $2.3M revenue — 40% gross margin

Licensee network

~5,500 inspections — 19 exclusive-territory licensees — $10K/yr license fee + royalty on net fees

Chicago Unit Economics

~$511

Avg. revenue per inspection

15

Active inspectors

300

Inspections per inspector/yr

$0

Customer acquisition cost

45%

Inspector comp

25%

OpEx (AI target)

15%

EBITDA today

50% task automation target (report generation = 30% alone). Compresses OpEx without changing inspector economics.

EBITDA Margin Bridge

Today
~15%
+ AI automation
~30%

40% gross margin. 25% OpEx. 50% task automation compresses the OpEx layer — trajectory toward 2x EBITDA on inspection revenue alone.

37+

Years of brand equity

100K+

Historical digital inspections

18+

Years of digital records

The Moat

Interior condition data requires a licensed professional inside the home. It cannot be scraped, sensored, or approximated. Every inspection deepens the dataset. Every inspector who builds their business on our platform makes the network harder to replicate. And every new market we enter feeds the same AI models — making each subsequent market faster to integrate and more profitable to operate.

Competitive Landscape

Everyone owns one lane.

The home services ecosystem is fragmented across inspection software, marketplaces, and property data. No one connects all three — because no one starts where the data originates.

Inspection Software

Spectora, HomeGauge, HIP & ISN (Porch)

Report-generation tools. Data stops at the PDF. Porch owns the scheduling layer (ISN) and a report tool (HIP) but sells lead-gen, not homeowner value.

Home Services Marketplaces

Thumbtack, Angi

Lead-gen with no condition data. Recommendations are generic — they don't know what your specific home actually needs.

Property Data Incumbents

EagleView, CoreLogic, Verisk

Exterior data from satellites and public records. They know the roof age. They don't know the furnace is failing.

Everyone owns one lane. SpecMade owns the intersection. Inspector credibility. Current condition data. Homeowner action. All in one place. The window to lock in this position is now, before incumbents integrate vertically.

The Business

Enter through inspections. Automate. Expand. Repeat.

Every inspection creates a paid customer relationship and a structured data record. AI automation expands margins. Three revenue layers compound on top. Then we do it again in the next market.

$2T

Annual home operating spend

Maintenance, insurance, repairs, products

130M

Homeowners managed reactively

$15K+

Avg. annual spend per home — mostly reactive

Three revenue layers. Each compounds.

1

Inspection Revenue

Paid customer acquisition. Revenue from day one. Each inspection creates a new homeowner relationship and a structured data record.

2

Activation Revenue

Personalized recommendations grounded in condition data. Contractor referrals with documented scope. Revenue grows as the record deepens.

3

HomeCare Subscription

Recurring visits keep records current. Predictable baseline revenue. Longitudinal data makes every recommendation more precise.

Additional platform revenue: SpecMade Inspect SaaS subscriptions (per-inspector monthly fee) + licensee network fees ($10K/territory/yr + royalty on net fees). Recurring B2B revenue independent of homeowner activation.

The Activation Vision

Every home condition record is a distribution channel into the $2T operating economy. As the dataset grows, SpecMade becomes the intelligence layer that powers decisions across:

Insurance

Condition-based underwriting and risk pricing

Contractor

Scoped referrals with documented need

Lending

Renovation finance grounded in actual condition

Commerce

Products matched to specific home needs

The Flywheel

More Inspections More Data Better Recs More Value More Inspectors

Chicago: Chapter One

The Chicago operation is where we validate unit economics and the full Originate-Refresh-Activate loop. 100,000+ historical digital inspections and a base of homeowners ready to re-engage. But Chicago is the first proof point — not the only one. The playbook is acquire, automate, expand. Every inspection market we enter feeds the same AI models, the same platform, and the same homeowner network. The economics improve with each one.

The Team

Built to win this market.

MP

Matt Pierce

Co-Founder & CEO

Multi-time founder. Founded and led Trusted Health as CEO — grew to 400 employees, nearly $500M in annual revenue, raised $250M in venture capital. Licensed home inspector. Got licensed not to build an inspection company, but to understand the data from the inside.

MS

Marley Spector

Co-Founder & CPTO

Former Dropbox product leader — led mobile product and engineering, launched zero-to-one products, led AI efforts. Designed and managed two full gut renovations. Now applying that same rigor to homeownership.

IC

Ian Cole

Founding Engineer

Full-stack engineer with experience across AcuityMD, recommendation systems, real-time data pipelines, and blockchain infrastructure. Deep across React, TypeScript, Python, and ML tooling. Building the SpecMade platform end to end.

A

Andrew

President, Inspection Operations

Started as an inspector. Worked his way up and bought the company. Half of his acquisition consideration is in SpecMade equity, vesting at the same rate as the founders. Andrew is not cashing out — he is betting his outcome on SpecMade's success.

The Ask

Raising $6M seed

To deploy SpecMade Inspect across the licensee network, launch SpecMade Home to homeowners, and prove the full system.

Use of Funds

60%+

Product & Engineering

Ship Inspect and Home. AI report generation. Health scoring. Recommendation engine.

25%

Go-to-Market

Licensee network rollout. Onboarding. Chicago market validation.

15%

Operations

Infrastructure, legal, insurance, and working capital.

What Series A Looks Like

>20% homeowner action rate

Homeowners acting on proactive prompts from SpecMade Home — not just viewing, but scheduling repairs, purchasing products, and following care plans

50K annual inspection run rate

Across Chicago operation, licensee network, and SpecMade Inspect platform — every inspection a new structured data record

Zero-CAC acquisition economics

Every inspection is paid revenue and a new homeowner relationship. Vertical integration compounds LTV across subscriptions, services, and commerce against a customer you were paid to acquire

1,000+ paying HomeCare subscribers

Recurring revenue from homeowners who value ongoing condition management — proving the relationship extends well beyond the inspection

Chicago operation: AI scale + margin expansion

50% growth in Chicago inspections through AI-driven efficiency and capacity. 50% task automation compresses the 25% OpEx layer — trajectory toward 2x EBITDA on inspection revenue alone, before SpecMade Home and Activate layer on at platform margins

The inspection is the beginning,
not the end.

SpecMade is building an AI-native compounder in the largest asset class in America. This is a 10-year thesis.

matt@specmade.com